On the eve of December 31st, 2023, ISMMART Group of Industries illuminated the skies of Dubai with a dazzling New Year Celebration, marking a significant highlight in their Annual Corporate Event series. The opulent Kempinski Hotel in Palm Jumeirah played host to this grand affair. Renowned celebrities from the entertainment industry joined the celebration. Hosted by Ahmad Ali Butt, Farhan Ally Agha, and Hareem Farooq, the event exuded a charismatic flair. Esteemed appearances included Kubra Khan, Nida Yasir, and the eminent boxer Amir Khan, accompanied by his wife, the internet sensation Faryal Mukhdoom. However, the pinnacle of the night arrived with electrifying live performances by Aima Baig, Asim Azhar, Neha Kakkar, and Guru Randhawa, enthralling the audience and setting the stage ablaze. The event's resounding success earned accolades from stakeholders and industry insiders. Mr. Shaukat Marwat, CEO of ISMMART Group of Industries, expressed gratitude to the esteemed guests for gracing the occasion. He shared ISMMART group of Industries remarkable strides and outlined his vision for a promising future. This night of glamour, entertainment, and celebration epitomized ISMMART group of industries commitment to excellence, leaving an indelible mark on the landscape of corporate festivities. As the clock struck midnight, amidst cheers and applause, ISMMART embarked on a new year, poised for greater achievements and milestones.